Creative · Branding · Performance

We build brands that sell.

Creativity that converts.

A growth-focused creative agency helping brands shape strategy, build campaigns, produce content, and turn attention into measurable results.

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100+

Brand partners

Across ecommerce, F&B, real estate, beauty and lifestyle.

2017

Building since

Nine years turning brand work into commercial results.

Practices in-house

Brand, search, production, activation and performance under one roof.

What we do

Sales & marketing, engineered to perform.

From the first idea to the final conversion — five practices, one team, under one roof.

We build brand identities that perform — clear positioning, storytelling and visual systems that inspire trust and drive conversion. Every creative decision is tied to measurable business impact.

Brand audit & market insight
Brand identity design
Positioning & messaging framework
Brand guidelines & communication system

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SEO strategies that build visibility, credibility and long-term brand growth. Not just ranking — a performance channel connecting your brand story with search intent and sales results.

SEO audit & keyword strategy
Content optimization
Technical SEO & site architecture
Conversion-focused growth tracking

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Our in-house production team turns ideas into visuals — brand films, commercials, social content, photography and motion graphics. Assets that look powerful and perform commercially.

TVC & digital video production
Brand photography & studio shooting
Motion graphics & animation
Post-production & editing

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Experiences that connect audiences emotionally and deliver measurable outcomes. From corporate events to nationwide activations, merging storytelling, design and sales performance.

Event concept & planning
Activation campaign management
Livestream & on-ground execution
KPI & impact measurement

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We work as your in-house performance partner, aligning creative and commercial goals. A hybrid model integrating branding, marketing and sales performance into one process.

Data-driven brand performance system
Integrated campaign management
Creative analytics & optimization
Continuous brand partnership

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How we work

From brief to measurable growth.

We turn scattered ideas into structured growth systems — from market diagnosis to creative execution and performance optimization.

STEP 01

Diagnose

We dig into your market, audience and numbers to find where growth is really stuck.

STEP 02

Strategy

Positioning, messaging and a channel plan — a clear roadmap before any pixels are pushed.

STEP 03

Build

Brand, content and campaign assets produced in-house, on-brief and on-time.

STEP 04

Launch & optimize

We ship, measure and iterate — tuning creative and spend toward the result that matters.

Selected partners

Trusted since 2017.

More than 100 brands across ecommerce, F&B, real estate, beauty and lifestyle.

Our mission

To lead a new standard where branding is accountable for sales, and performance is powered by emotion.

We don't promise impressions. We commit to impact — measurable by your sales, your growth, and your brand love.

Selected work

Stories behind the brands.

Strategy made visible. How we turn briefs into outcomes brands can measure.

Event · Activation NguyenKim outdoor activation at Ben Thanh Market

NguyenKim — Outdoor activation

Walking billboards through Ben Thanh

A guerrilla activation deploying human-scale walking billboards around Ben Thanh Market's high-traffic area. Strategic concept development, custom costume design and route coordination generated direct consumer interactions and enhanced brand recall across HCMC's CBD.

5,000+Direct interactions

CBD-wideBen Thanh reach

Video · Production HawaExpo 2024 event production

HawaExpo 2024 — Event operation

Three days, media-ready in 24 hours

Professional video production capturing HawaExpo 2024's keynote moments, exhibitions and guest interactions across three days.

400+Professional photos

2 minHighlight film + daily recaps

Campaign · Content Ottogi 360 campaign cookbook

Ottogi — 360 campaign 2021

A cookbook built to sell product

Premium cookbook collaboration with a 5-star master chef featuring seven Ottogi-based recipes — concept through food styling and photography.

7Signature recipes

3 channelsSocial · retail · PR

The people

The in-house team behind leading brands.

Strategists, storytellers, creators and analysts who share one vision: to redefine how brands grow in the performance era. We don't sit outside your business — we sit beside you.

Alex Do

Founder · CEO

Linh Tran

Project Manager

Hieu Nguyen

SEO Leader

Huy Nguyen

Performance

What clients say

Words from the founders.

Every score below is a 5.0 — but the sentences matter more than the stars.

“XAM Creative helped us clarify our brand direction with a clear and structured approach. Their execution was thoughtful and aligned with our business goals.”

PPhuong NguyenFounder

5.0 Average rating

Across 100+ brand partners since 2017.

“The team combines strong strategic thinking with creative ideas that stand out. We saw clear improvements in how our brand communicates.”

DDavid HungStartup Founder

“They go beyond visuals and deliver solutions that address real business challenges. Working with XAM Creative felt efficient and well-organized.”

LLinh DoManager

“From strategy to execution, everything was handled professionally. The results met our expectations and supported our growth objectives.”

HHa PhamFounder

Let's talk

Let's build something great.

Tell us what you're building — we'll reply within 24 hours with next steps.